Is Health & Wellness Growing 3-4x Faster Than FMCG?
The previously prevalent optimism around India’s Fast-Moving Consumer Goods (FMCG) market has taken a markedly cautious tone. Recent consumer packaged goods market performance, highlighted in data released by NielsenIQ (NIQ), showcases a market in a peculiar phase of normalization around volume. With an increased disruption in pricing points, and