Everything You Need To Know About the New M3M X Jacob & Co. Residences, Sector 97 Noida

The luxury real-estate market in India has taken a bold leap forward with the launch of the M3M India × Jacob & Co. Residences in Noida. In a city where luxury pricing has historically lagged behind Mumbai and Gurgaon, this project has rewritten the benchmark: M3M Jacob & Co branded 5BHK residences have sold out at an unprecedented ₹40,000 per sq ft the highest-ever rate recorded in Noida. This collaboration marks one of the rare branded-residence tie-ups in India and reflects a distinct shift in how ultra-premium homes are being conceptualised, marketed, and valued.

The alliance between a leading Indian developer and an iconic global luxury brand brings together international design pedigree and strong investment appeal, signalling a new chapter for NCR’s luxury housing landscape.

Key Project Facts & Figures

• Developer & Brand Partner: M3M India (developer) and Jacob & Co (luxury brand) have teamed up.
• Investment Size: Approximately ₹2,100 crore earmarked for the project.
• Location: Sector 97, Noida Expressway corridor, strategically placed along the Noida-Greater Noida/Noida Expressway region offering connectivity to Delhi, Jewar Airport, and NCR hubs.
• Configurations: 3 BHK, 4 BHK and 5 BHK residences (and penthouses) in a luxury high-rise format.
• Starting Price: Brochure states “starting from ₹8.75 crore onwards” for select units.
• RERA Registration: UPRERAPRJ690055/10/2025 (for the Noida project).
• Payment Plan: Quoted plan is 25 : 25 : 25 : 25 across milestones.
• Deliverables: Premium finishes, branded interiors, limited units aiming for exclusivity and strong brand value.

What Makes the Project Stand Out

1. Branded residence appeal: This is one of the first times Jacob & Co (better known for luxury watches and jewelry) is deeply involved in Indian real‐estate living spaces. The brand equity can help drive demand among high-net-worth buyers both for homes and investment.
2. High-end finishing & design: The project promises imported materials, smart home automation, bespoke fixtures, double-height lobbies and high-spec interiors. For example, mention of Italian marble, designer lighting, panoramic views.
3. Location with future infrastructure tailwinds: Sector 97 Noida sits close to major expressways, commercial hubs, education and retail options; proximity to Jewar Airport adds longer-term infrastructure premium.
4. Limited supply / exclusivity: Given the scale of investment and branding, units are likely limited‐edition, creating scarcity which can support value.
5. Strong price benchmark: The pricing (₹8.75 crore+ for 3 BHK) already establishes a luxury benchmark in the corridor, which can support premium resale value over time.

Investment & Buyer Considerations

For both end-users and investors, this project offers interesting opportunities, but it also demands careful evaluation.

For end-users:

• If lifestyle, luxury living and brand cachet are priorities, this residence delivers on those fronts.
• Timing of possession, since many luxury projects may have longer gestation, needs verifying.
• Fraction of your budget: Premium pricing means heavy capital outlay; consider financing, maintenance cost, long-term stay value.

For investors:

• Branded luxury homes often deliver stronger appreciation if the brand appeal is real and delivery is on time.
• Resale and rental opportunities may be tighter due to limited buyer pool (HNIs) but also could mean less competition.
• Exit horizon needs to be medium-to-long (5+ years) to realise full appreciation and to wait for infrastructure to mature.

Frequently Asked Questions (FAQs)